Who made this year’s top 50 list?

What has the past year meant for organisations and their approach to CX? In our fourth annual CX50 list, we celebrate the individuals and brands that have been excelling in customer experience for a long time, as well as those that have shown greater initiative than their peers in their short-term response to the pandemic. Download the report to find out who was selected in this year’s CX50, in partnership with Cognizant Digital Experience and Marketing Week.

What you’ll find

  1. Introduction from Roy Capon, CEO at Zone and Head of Digital Experience, Cognizant UK&I
  2. Foreword from Marketing Week's editor, Russell Parsons
  3. Profiles of this year's CX50 members. One big difference in 2021 is that we’ve taken a new approach to demonstrating what CX impact looks like in practice by dividing the list into five types of CX leader: organisational leaders, brand guardians, disruptors, technologists and growth drivers. 


Team up with industry experts

We worked alongside Cognizant Digital Experience and Marketing Week to analyse the industry and identify the best candidates.

Assess candidate influence

One area of criteria was the influence each individual has on their company, sector, and the wider world of customer experience.

Rank candidate innovation

We also judged candidates on how new, ground-breaking and forward-thinking their work delivering customer experience has been.

Gage the impact of their work

What difference have they or their work made? This question formed the final element of our judging criteria.

Get the report
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